2 for $5 CHicken Fries
Led art direction and execution of 2 organic content series that aimed to elevate Burger King’s Chicken Fries beyond a side and remind fans that Chicken Fries are a category of their own.
We leveraged actual fingers and hands to promote the ease, portability and, of course, craveability of the Chicken Fries that can be eaten anytime/anywhere.
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finger meals
Every restaurant serves finger foods, but with Chicken Fries and the vast number of side offerings, Burger King is the only restaurant that serves Finger Meals. So we coined a completely new meal with the leading Finger Meal star— Chicken Fries. For this series, we launched and promoted the newest meal innovation since man realized we could eat with our hands.
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shadow fingers
To promote the 2 for $5 price point, we leveraged shadow hand artists to create works of art and animals with their hands - creating the illusion these shadow figures are about to eat some Chicken Fries.
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