Led visual direction and execution of ChapStick’s 2018 360 campaign featuring the ChapStick Total Hydration Collection.

ChapStick invented the lip balm category, but felt they lacked brand loyalty and wanted to be seen as less of a mindless impulse and rather a personal preference. This campaign was to feature their first complete collection of products that stretches into the beauty space.

We know that our consumers are particular and regimented when it comes to their skincare routine. But what about a lip care routine? We challenged consumers to think as thoughtfully about their lips as they do their skin and proved ChapStick has products for every type of lip and lip need.

We used stop motion to bring the products of this new and exciting collection front and center as we remind consumers to think as thoughtfully about their lips as they do their skin.

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