Tiny Gulp

Led campaign creation and execution for 7-ELEVEn’s 2022 April Fool’s Day campaign that spanned digital and social channels.

7-Eleven wanted an April Fool’s Day campaign that would increase their engagement and following on social and would stand out from the annual brand showcase of jokes. And we know there is a community obsessed with all things miniature, particularly on social.

So, we decided the Big Gulp family should get a little bigger.

On March 31, 2022, we took this announcement to Twitter. And on April 1, we revealed Tiny Gulp With just over 0.7 ounces of your favorite drink, it’s the perfect little sip. Through a series of tweets and videos showing off our newest member of the Big Gulp family, we fooled our fans all day long.

Click to play below